Improving the Guest Experience at Iberostar with Google Maps
About Iberostar
The Iberostar Group is a 100% family-owned Spanish multinational with more than 65 years of history in the tourism sector and business origins dating back to 1877. Its core business is Iberostar Hotels & Resorts, with a portfolio of more than 100 4- and 5-star hotels in 16 countries. The Group has become an international benchmark by promoting a responsible tourism business model focused on caring for people and the environment.
The challenge of orienting guests
Iberostar Group needed a solution to help its guests move from one point to another easily.
Iberostar’s resorts are very large, which often leads to guests getting lost within them.
Therefore, the client needed a solution to help their customers move from one point to another easily and integrate with their existing app.
After a thorough evaluation of the latest technologies available in the market, Iberostar chose Google Cloud as the ideal provider to solve this problem, together with its Premier Partner, Altostratus Cloud Consulting.
Internal map based on Google Maps
The project focused on digitizing a route map based on Google Maps using Google API Route and CloudRun for one of Iberostar’s resorts in Riviera Maya, Mexico.
In collaboration with the client, Altostratus added landmarks (GRAFOS) to the Autocad map of the resort and the Google API determined the most efficient route between them. This information was then integrated into Iberostar’s own application.
The implemented solution proved successful as an additional feature in the client’s application, intended to enhance the guest experience. In addition, its effectiveness was tested for possible implementation in the group’s other resorts
To approach this need, Altostratus developed an internal map of one of the resorts using Google Maps, including all the routes and directions so that guests could easily move around within the resort.
The global expansion of the project
The project was implemented within the framework of the Hotel Digital program, a program aimed at co-financing MVPs (Minimum Viable Products) that can be implemented globally with a high impact on internal operations or customer service.
In this context, the success of the project was not only based on finding a convenient and effective solution to guide guests within the resort, but also on being able to replicate it in other resorts of the group.
Thanks to the successful implementation of this pilot test, the solution is currently being developed for 20 more Iberostar resorts in different parts of the world.
